{"id":12064,"date":"2019-12-01T15:28:44","date_gmt":"2019-12-01T14:28:44","guid":{"rendered":"https:\/\/www.arhammar.se\/blog\/?p=12064"},"modified":"2020-03-07T15:05:03","modified_gmt":"2020-03-07T14:05:03","slug":"snart-kommer-contenthandboken","status":"publish","type":"post","link":"https:\/\/www.arhammar.se\/blog\/snart-kommer-contenthandboken\/","title":{"rendered":"Snart kommer Contenthandboken"},"content":{"rendered":"<p>2016 kom f\u00f6rsta upplagan av &#8220;Content marketing f\u00f6r alla&#8221;, boken som fyllde ett tomrum p\u00e5 den svenska marknaden. Det blev en succ\u00e9, och det k\u00e4ndes sj\u00e4lvklart n\u00e4r f\u00f6rfattarna Pontus Staunstrup och Joakim Arhammar fick pris p\u00e5 Swedish Content Awards, som det \u00e5rets b\u00e4sta branschg\u00e4rning.<\/p>\n<p>F\u00f6r att kunna g\u00f6ra bra content marketing beh\u00f6vs b\u00e5de kunskap och insikter samt metoder och verktyg f\u00f6r det l\u00f6pande contentarbetet.<\/p>\n<p>Branschorganisationen Swedish Content Agencies konstaterade den g\u00e5ngen att f\u00f6rfattarnas m\u00e5l var att ge fler svenskar en grundkunskap om vad content marketing \u00e4r, hur man kommer ig\u00e5ng, hur man m\u00e4ter v\u00e4rdet av arbetet och allt d\u00e4r emellan. Och det, plus lite till, har de lyckats med. <\/p>\n<p>Nu \u00e4r vi inne i ett nytt decennium, och Pontus Staunstrup, som \u00e4r en av f\u00f6rfattarna bakom boken &#8220;Content marketing f\u00f6r alla&#8221;, tar ett steg till och bjuder p\u00e5 &#8220;Contenthandboken&#8221;.<\/p>\n<p>Det h\u00e4r \u00e4r en bok om inneh\u00e5ll \u2013 hur du producerar text, video, ljud, bilder och grafik som kan anv\u00e4ndas i olika kanaler som en del av marknadsf\u00f6ring och kommunikation. Contenthandboken ska hj\u00e4lpa dig som skapar inneh\u00e5ll i olika sammanhang att g\u00f6ra det l\u00e4ttare, f\u00e5 st\u00f6rre genomslag och lyckas n\u00e5 dina m\u00e5l. Oavsett om du jobbar med inneh\u00e5ll f\u00f6r internt eller externt bruk, i ett B2B- eller B2C-f\u00f6retag eller i en organisation eller myndighet, kommer du ha nytta av <a href=\"https:\/\/www.bokus.com\/bok\/9789187431043\/contenthandboken\/\" rel=\"noopener noreferrer\" target=\"_blank\">den h\u00e4r boken<\/a>. <\/p>\n<p>Riktigt bra inneh\u00e5ll beh\u00f6vs \u00f6verallt! <\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>2016 kom f\u00f6rsta upplagan av &#8220;Content marketing f\u00f6r alla&#8221;, boken som fyllde ett tomrum p\u00e5 den svenska marknaden. Det blev en succ\u00e9, och det k\u00e4ndes sj\u00e4lvklart n\u00e4r f\u00f6rfattarna Pontus Staunstrup och Joakim Arhammar fick pris p\u00e5 Swedish Content Awards, som det \u00e5rets b\u00e4sta branschg\u00e4rning. F\u00f6r att kunna g\u00f6ra bra content marketing beh\u00f6vs b\u00e5de kunskap och [&hellip;]<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":12066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,3421,6],"tags":[3416,3417,3418,3419,3420],"class_list":["post-12064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuellt","category-nya-bocker","category-texter","tag-content","tag-contenthandbok","tag-lar-dig-content","tag-larobok-i-content","tag-sociala-meda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snart kommer Contenthandboken - @Arhammar bokstavligen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arhammar.se\/blog\/snart-kommer-contenthandboken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snart kommer Contenthandboken - @Arhammar bokstavligen\" \/>\n<meta property=\"og:description\" content=\"2016 kom f\u00f6rsta upplagan av &#8220;Content marketing f\u00f6r alla&#8221;, boken som fyllde ett tomrum p\u00e5 den svenska marknaden. 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